There’s A Poop Highlighter On The Market And People Are Actually Buying It

The beauty industry has really embraced some bizarre trends. We’ve seen vagina contouring, squiggle eyebrows, and even unicorn armpits. Get ready for poop highlighters! While the name at first sounds like another thing to add to our collection of outrageous beauty trends, take a step back. You might actually like this one.

Here’s A Glimpse At Indaglo A Whipped Highlighter That Goes On Like A Mousse And Leaves Behind A Violet Duo-Chromed Glow! . Use This Highlighter With Caution A Tiny Dot Goes A Very Long Way! . Buy Any Item Get The Second One Free! No Code Necessary! . Tell A Friend! Tag One Too! Free Shipping On All US Orders $50 And Up?

A post shared by Clean Slate Cosmetics️ (@cleanslatecosmetics) on

At first glance, that does, in fact, look like a pile of glittery poop, sh*t, turd, doo doo — as Taylor would say, call it what you want. But it’s actually a whipped highlighter from up-and-coming cosmetic company Clean Slate Cosmetics. (FYI, it’s not actually called poop highlighter, it’s called Melanin Glow Whipped Highlighter).