Twitter never fails to shine a light onto the most outwardly and awkward situations that could possibly ever arise in this world, so it’s not a surprise to see how outraged some users were after discovering The Hidden Treasure Palette. The palette is actually developed by the beauty line DOSE Of Colors and, according to their website, it’s a limited edition item with a limit of only two palettes per customer. Although, I doubt that would be an issue considering the fact that their customers or any avid beauty shopper are too pleased with the palette.
Why is that? Well, it’s weird. The palette is basically laid out like sh*t.
Labeled as a “non-user friendly palette,” the shadows themselves are unlike any other shade the company has released before. Featuring gorgeous metallic and foiled like tones that compliment almost every skin color, the palette design itself is a complete letdown. Thanks to Ljeoma Oluo, a Seattle based influencer, many have come out and expressed that there is just no explanation for the weird layout and it was completely unnecessary to arrange such beautiful colors in a way that would essentially be uncomfortable to use.
There's no excuse for this palette layout.— Ijeoma Oluo (@IjeomaOluo) December 6, 2017
No excuse. pic.twitter.com/MUsS1ZAi57
And, she’s not wrong. It’s basically a palette organized to make our lives way harder. For anyone with OCD, forget it, don’t even bother.
This is a drunk palette.— Deva Jean-Philippe (@DevaJeanPhilipp) December 7, 2017
As a usability engineer, I apologize on behalf of my field for that travesty. Someone should’ve stopped it.— Michael X Dofang (@Dofang) December 6, 2017
Maybe it was arranged by an orangutan.— Gizellie ? (@gizellie) December 6, 2017
Did— David James Young. (@DJYwrites) December 6, 2017
Did they drop the layout on the floor and were like "That'll do"?
I don’t even do fancy makeupy stuff and even I know that design is awful— Melissa Martinez (@MelsMartinez) December 6, 2017
You’d think the roasting would end there but alas, there happens to be another issue that is sparking up the rage and that is it’s incredibly creative names for the shadows themselves. With names like map, key, and coin, shoppers don’t think it’s even worth the $50 value.
I'm more confused that anyone would bother putting onyx in, or why there is yet another treasure map in this treasure chest. Or is it a map home? WHO WROTE THE COPY— Scoots (@McScooterson) December 6, 2017
I'm sorry, "key"? "Map"? "Locket"? These are not colors; these are clues to find Annie's parents!— Jill Twiss (@jilltwiss) December 6, 2017
There’s a color called Map?!— mariko tamaki (@marikotamaki) December 6, 2017
This is like a game quest. Mix key with pearl to get map.— Madame Curie (@madame8curie) December 7, 2017
I feel like "coin" "key" and "map" were inspired by someone dumping their purse out in frustration that they couldn't think of any more gemstone names, surprised "lint" didn't make the cut...— Niki Stojnic (@NikiStojnic) December 6, 2017
Colors rejected in favor of "map" "key" and "locket": house, Wednesday, math, dishwasher, laptop— Ijeoma Oluo (@IjeomaOluo) December 6, 2017
As if that weren’t enough, complaints ran amok due to the amount of wasted space on the palette itself. Claims that they could have easily just made the palette smaller or added more product were among them.
Were they perhaps intending to make it look full?— Bethany Rae (@Orange_Swan) December 6, 2017
That’s so much more product they could have put into the palette and now it’s just wasted space.— Marie Antoinette (@halieiscute) December 6, 2017
Also they could fit about double the amount of shades if they were laid out properly— Kate Zienkiewicz (@Zigglywoo) December 6, 2017
So wrong. And if you are going to have a weird empty space it should be the lower left corner so you can hold there (if you use right hand to hold brush).— Evelyn Lopez (@True_Tacoma) December 6, 2017