If you’re a coffee and pastry lover, chances are you’ve mozied into a Dunkin’ Donuts at least once in your life. The coffee and breakfast food chain is well-known for serving up the caffeine that “America runs on.”
As a New York native, I am a Dunkin’ Donuts VIP customer. Not only is the coffee much cheaper than Starbucks, but the large iced coffee is also an actual large iced coffee. While I don’t always grab a donut early in the A.M., I’m not opposed to the once-in-a-while glazed donut so early in the morning.
Now, however, my beloved DD has pulled a fast one on me–and the rest of the world–and announced they are officially changing their name from Dunkin’ Donuts, to just straight up “Dunkin’.”
It’s official: We’re going by Dunkin’ now. ???? After 68 years of America running on Dunkin’, we’re moving to a first-name basis. ???? Excited to be #BFFstatus with you all ????☕️???? #firstnamebasis #besties pic.twitter.com/hmzd2Bamlm
— Dunkin’ (@dunkindonuts) September 25, 2018
Essentially, everyone I know already calls it Dunkin’, so let’s be real it’s not that big of a deal. And, they’ll still be serving up donuts every day on their regular menu–along with their breakfast sandwiches, oatmeal, and other options. The official name change will take place on January 1st.
Regardless of the fact that the company has announced that they will still be serving donuts, it hasn’t stopped anyone on Twitter from getting pretty damn triggered over the name-change.
Ever since I can remember I known #Dunkin DONUTS as dunkin donuts, I understand they profit less with donuts but your not dunkin without the donuts
— chicklet li (@chicklet_li) September 26, 2018
Let’s try this with other chains :
See? Doesn’t make sense
— Renee Marie (@arznasun1) September 25, 2018
Why fix something if it’s not broken. This is pointless. Dropping “Donuts” won’t change a damn thing. I’m still getting my coffee from there, regardless. It’s been Dunkin Donuts for a gazillion years. Everyone’s gotta stop worrying about appealing to the younger generation!
— Sandy Maropoulos (@SandyMaropoulos) September 26, 2018
WHAT ARE YOU DUNKIN’??? COFFEE? YOU DUNK YOUR DONUTS. IF ANYTHING YOU SHOULD BE ADDING MORE DONUTS. DONUTS DUNKIN DONUTS. DUNKIN DONUTS DONUTS. STOP THIS. IM SO ANGRY. https://t.co/9cldcbp1Fo
— ally jean pippin (@allyjeanpippin) September 26, 2018
Dunkin’ Donuts has announced they are dropping the “donuts” form their name. I’m still more traumatized by the closing of Toys R Us, however, this news is inching to first place in heartbreak. This ???????? is whimpering. ????⚰???? #DunkinDonuts @dunkindonuts
— MichelleTrachtenberg (@RealMichelleT) September 26, 2018
People say they like @dunkindonuts name change to “Dunkin'” because “it’s easier to say”. I’m sorry, but how is it hard to say “Dunkin’ Donuts”? And if you’re not dunkin’ donuts, what are you dunkin’? #DunkinDonutsForever
— Jesse Baril (@BananaheadJJB) September 26, 2018
Now it sounds like a waterboarding service… https://t.co/m1zzvT8SIF
— Borzou Daragahi ???????? (@borzou) September 26, 2018
Still gonna go by the full name when I’m angry with them.
“Dunkin Donuts, do you hear me? Dunkin Donuts, you get over here and give me my order this INSTANT.” https://t.co/VeFTfExLrg
— Billy Hurley (@BillyHurls) September 26, 2018
on January 1st – Dunkin Donuts is changing it’s name to just “Dunkin”
i never say Dunkin Donuts – its always been just Dunkin – but this change makes me feel weird
— Sam Kemmey (@_skemmey) September 25, 2018
And everyone is still gonna call it Dunkin donuts, cuz just “Dunkin” sounds stupid..
— Ghost (@Ghostipher) September 26, 2018
Dunkin Donuts why would someone change a brand name? Makes no sense & Dunkin without the Donuts is boring
— julie carducci (@sseneqinu) September 26, 2018
Dunkin’ Donuts is changing its name to just Dunkin’ in January. I don’t like change so I am not onboard with this.
— Hilltweets (@hilltweets101) September 25, 2018
Dunkin’ Donuts is going to just be “ Dunkin” and honestly I can’t take anymore change
— becca (@garrison_becca) September 26, 2018
Dunkin Donuts changing name to just Dunkin, what are we Dunkin? So stupid!
— Beer Princess ???? (@Aflgirl126) September 26, 2018
If Dunkin’ Donuts can change their name to “Dunkin'”, then Arby’s can change their name to “Dog Food.”
— Erik Brans (@erikbransteen) September 25, 2018
Whoever decided to change dunkin donuts (dunkies) to dunkin’ needs a lethal swirly
— wh (@bill_sherma) September 25, 2018
Now who the hell told Dunkin’ Donuts to change their name to just “Dunkin” what am I suppose to be Dunkin’ now? Are we still Dunkin’ Donuts? Are we Dunkin my chai tea into my frozen latte? Am I Dunkin the big and toasty into a munchkin? I’m confused. ???? @dunkindonuts
— Take your nose off my keyboard. (@heythere__) September 25, 2018
And, there you have it, folks–we can never truly be happy.