For some reason, many people in society associate weddings and brides with weight-loss and diets. Far gone are the days where brides can be happy with their weight and proud of their bodies, and instead, have to go on crash diets to fit into the perfect size 2 wedding dress. In a society that is always shaming the “bigger girls,” it’s refreshing to see women who take pride in their bodies and figures, especially on the most magical day of their personal lives. And, that’s why many people were outraged when they saw that company ASOS was selling this “body shaming” water bottle.
The water bottle is made by a third party company called “New Look” and has the phrase “shredding for the wedding” written across it.
Many people were annoyed and offended that the company would promote the narrative that all women need to be thin and skinny on the day of their wedding, shaming them for their bodies they’re currently rocking. Many people took to Twitter to express their distaste for the product and the message.
Hey @newlook are we contributing to diet culture now? Women's oppression and low self-esteem? Is that a thing we're doing now? REALLY? And @ASOS , are we okay with selling this shit? pic.twitter.com/IXG2NN5X4Y
— Sofie Hagen (@SofieHagen) February 6, 2018
@newlook this is dreadful! Withdraw it!
— Rowan Brook-Thompson (@charmquixotic) February 6, 2018
Saw this too in New Look, what is it for like diet shakes? Gross!
— Ruby (@RubyBaucks) February 6, 2018
This is terrible. Like not enough blushing brides are actually starving….
— VerySmallFeet (@VerySmallFeet) February 6, 2018
uhhh @newlook @ASOS stop with this rubbish, diet culture is bollocks
— Polly Gannaway-Pitts (@pollymayfly) February 6, 2018
Other Twitter users decided to make light of the situation and turn it into something else.
If you shred every document related to your poor credit history before you get married he'll never know about your shopping and gig/festival addiction. pic.twitter.com/8ynzJF1Uy2
— Rosie Ryves-Webb (@princessrosier) February 6, 2018
I CHOOSE to believe it means ‘I’m shredding traditional notions of patriarchy before I marry (which I am only doing so my OH doesn’t get deported) & I shall be needing this calorific energy drink to give me the power to do so.
*Sticks fingers in ears, sings La La La*
— Emma Chan (@squisquasque) February 6, 2018
It's about cheese, right? Because everything is better with shredded cheese. Even a wedding would be palatable with cheese.
— Linnie (@TanteWillemijn) February 6, 2018
I think it means making some coleslaw for the buffet. The bottle is for making the dressing. Don't worry.
— yoyohanna (@yoyohanna) February 6, 2018
For confetti?
— Fran Bowes (@DarthNarf201) February 6, 2018
I can only hope that this refers to waves ??
— Ella McCarron (@EllaMcCarron) February 6, 2018