The video opens of a young boy named Keaton Jones, holding back tears and asking: Why?
“Just out of curiosity, why do they bully? What’s the point of it?” he asks his mother while she records hims as they sit in a parked car. “Why do you find joy in taking innocent people and finding a way to be mean to them? It’s not okay.” Keaton’s mother, who never appears in the video, asks him questions about the abuse he suffers at the hands of school bullies.
“They make fun of my nose. They call me ugly. They say I have no friends,” Keaton says, crying. He goes on to describe how the bullying turns physical, how kids would “put milk on me and put ham down my clothes, throw bread on me.”
When prompted, the boy says he isn’t the only one that experiences constant harassment at his school. “I don’t like that they do it to me. And I, for sure, don’t like that they do it to other people, cause it’s not okay!” he says. “People that are different don’t need to be criticized about it. It’s not their fault.”
The powerful video quickly went viral when thousands began to share Kimberly Jones’ Facebook post, garnering over 15 millions views in just 48 hours.
The video made its way to Twitter at some point, where it was seen by a host of professional athletes and celebrities. Among the first to reach out was Titans tight end Delanie Walker, who read a Buddha poem and offered the family tickets to watch the Titans play the Jacksonville Jaguars on New Year’s Eve.
— Delanie walker (@delaniewalker82) December 9, 2017
University of Tennessee quarterback Jarrett Guarantano then spent the day with his “new best bud” Keaton:
So I got the chance to spend the day with my new best bud Keaton. It was unbelievable to get to know him and realize that we have a lot in common. This dude is very special and has changed my life forever. Now I have the little brother I always wanted! God bless you my man pic.twitter.com/vMHVtnf2rC
— Jarrett Guarantano✞ (@BroadwayJay2) December 11, 2017
More and more celebrities began to retweet messages of support upon seeing Keaton’s heartbreaking video: