Hugh Hefner, publisher, editor, savvy businessman, star of iconic reality show The Girls Next Door and King Playboy died on Wednesday September 27 at the ripe old age of 69 91. A rep for Playboy Enterprises gave the following statement to People:
“Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones.”
American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef pic.twitter.com/tCLa2iNXa4
— Playboy (@Playboy) September 28, 2017
As always, Twitter was quick to react. Here are the best responses, from celebs to us plebes:
1.
RIP Hugh Hefner, the inventor of boobs
— Fred Delicious (@Fred_Delicious) September 28, 2017
2.
1st met him months B4 #SW opened-Expected stereotyped swinger/wildman not the kind-thoughtful loyal friend he always was to ML & me #RIPHef? pic.twitter.com/r5Jbyg9TMH
— Mark Hamill (@HamillHimself) September 28, 2017
3.
RIP Hugh Hefner, who 100% helped our parents and grandparents masturbate and now you have to imagine it.
— Mike Drucker (@MikeDrucker) September 28, 2017
4.
Hugh Hefner didn’t die when Obama was president that’s all I’m saying
— Sam⚡️Clark (@SamClark_23) September 28, 2017
5.
RIP to the legendary Hugh Hefner! I’m so honored to have been a part of the Playboy team! You will be greatly missed! Love you Hef! Xoxo
— Kim Kardashian West (@KimKardashian) September 28, 2017