Some were highly supportive of Abercrombie’s mission.
@Abercrombie Well guys where were you when I was growing up ??? I love the new gender neutral line you are putting out for kids!!! you’re making childhoods better in ways you just can’t imagine ! thanks for being hip to the times!!
— Shawn Duquette (@ShawnDuquette4) January 19, 2018
Coming from a brand that used to epitomize homogeny back when I was in middle school and high school, @Abercrombie's new gender-neutral clothing line for kids is everything: https://t.co/uRwc7h04K7. Maybe H&M can learn something | #Diversity #Inclusion #Freedom pic.twitter.com/5c0TSrxhKn
— Shana Pilewski (@shangraela) January 18, 2018
the future is non-binary ❤️❤️❤️
— Tajja 🏳️⚧️👑 (@MsTajja) January 19, 2018
Others were angry at Abercrombie’s take on the gender conversation.
https://twitter.com/Parrashoes/status/954189255609409536
Clothing shouldn't have gender attached to it. A kid should wear whatever they want to.
— Maddy A (@Madster722) January 19, 2018
I grew up wearing gender neutral clothes handed down from an older male cousin. This is not a new thing.
— RobinDAshe-Soldier’sAngel🌹🧚🏻♀️🌙🐈🐈🐈🐈🐈📚⚰️ (@VampWriterGRRL) January 20, 2018
I didn’t realize we needed to announce this nor did I realize that apparently every child is now confused to their genders or their parents are as well. What a load of bs. only 2 genders. Only 2 https://t.co/U3FHhPfNWJ
— Kaya Jones (@KayaJones) January 19, 2018
men clothing are already gender-neutral, because it can be worn by both men & women. pic.twitter.com/UuQ1AaWJYi
— kenri 🇧🇩🇨🇷 (@itskenri) January 19, 2018
Others have spoken out about the company including dresses and skirts for boys to wear–to be really gender neutral. The line of clothing seems to just use brighter colors and designs for guys to wear, but haven’t truly hit the nail on the head with kids who want to dress in dresses, or anything of that nature.
To be honest, I think it’s a nice step forward in a direction that accepts everyone. But, I do feel as though their execution is lacking. There are many companies that sell “unisex” clothing, that isn’t just extremely feminine (pink, short) for boys, but just generally made for both men and women. Here, I believe Abercrombie is using gender identity issues and the LGBTQ movement as a way to get their name back out there on the market–which, I don’t stand by. If you wanted to make something inclusive to all, you’d also feature a variety of people in your advertisements–not just “really, really ridiculously good-looking people from California.” Where’re the bigger men/women in your ads? Where’s the everyday looking people? Try again, Abercrombie.