When you were younger, you weren’t cool until you spent way too much money on a t-shirt from Abercrombie & Fitch. The “California” clothing store was the staple of our life growing up in the ’90s and ’00s. You had to own at least one shirt, skirt, and sweatshirt from Abercrombie, even if we wore it 10 times a month. As we got older, we realized wearing a logo on our chest wasn’t exactly “cool” and we grew out of the stages where we needed to obsess over one brand just to fit in. So, Abercrombie & Fitch needed a new way to brand themselves and appeal to a new generation of kids. So, the company has decided to launch a new kids clothing line that is apparently “gender neutral.”
In today’s society, having kids who are confused about their gender identity or their orientation isn’t out of the ordinary. In fact, it wasn’t uncommon back in our childhood days either, except, it was less spoken about then. Today, more often kids are feeling comfortable to open up and come out about their identity as it’s much more accepted now than it was before. Therefore, Abercrombie & Fitch is playing to this notion, introducing “Everybody.”
