We can thank Benjamin Franklin for this time-tested trick! Franklin states in his memoir: “
He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.” What does this mean? Now known as the “
Ben Franklin effect” the idea is that once you give someone advice or fulfil a favour and they oblige you, this will leave them in a state that is “primed” to like you, and help you time and time again. Consider giving advice and helping someone out to bring you closer to them.
