When it comes to fashion, it’s only a matter of time before inexpensive and cheap companies completely try and knock off expensive designs and merchandise. It’s been this way for years—it’s not a new concept. In fact, if you walk down Canal Street in New York City, it’s only 4 seconds before someone comes up to you asking if you want to see fake Louis Vuitton and Gucci bags in a shady back room.
Now, legally, fast fashion brands use celebrity looks and viral outfits to knock off with cheap, inexpensive material for low, low prices. Why? Because they know that girls on Instagram and women who idolize these celebrities will spend whatever it takes to get that very same, viral look. Fashion Nova, Pretty Little Thing, and others are the most popular sites on the market who love to rip off celeb looks—specifically, the Kardashians.
Recently, Kim Kardashian decided to speak out against these kinds of brands who continuously recreate designs from famous, hard-working designers in order to flip some quick cash. It all started with a dress she claimed her husband, Kanye West, had made for her—but, she had yet to wear it. She even captioned it saying:
P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off?
Going through old fitting pics & found this gold look that Kanye made for me for my Miami trip last summer (I went w the neon vibes instead) P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off? ? pic.twitter.com/MZiGLmC0yI— Kim Kardashian West (@KimKardashian) February 8, 2019
But, Misguided, another fashion site, already had the dress on the market less than a week later.
Misguided said times up. pic.twitter.com/TxUX1xFVt0— Ruthie ?? (@okruthiee) February 8, 2019
Kim decided it was time to speak out against sites like these—even though her sisters often do endorsement deals with these brands. For example, her little sister, Kylie Jenner, is well known for being posing on Instagram in Fashion Nova looks in order to make some cash. However, Kim went pretty deep in protesting their attitude towards designers.
It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.— Kim Kardashian West (@KimKardashian) February 19, 2019
I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.— Kim Kardashian West (@KimKardashian) February 19, 2019
Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site - but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.— Kim Kardashian West (@KimKardashian) February 19, 2019
Here’s the dress she was speaking about:
After she wore the dress, it went up on Fashion Nova literally a day later.
This is a way to get people to sign up for their mailing list and make people believe there is some kind of relationship between me and this fashion site. There is not.— Kim Kardashian West (@KimKardashian) February 19, 2019
My relationships with designers are very important to me. It's taken me over a decade to build them and I have a huge amount of respect for the amount of work that they put into bringing their ideas to life.— Kim Kardashian West (@KimKardashian) February 19, 2019
I often plan for weeks, sometimes months, and even a year in advance, and I’m grateful for every fashion moment those designers and their dresses have helped me create.— Kim Kardashian West (@KimKardashian) February 19, 2019
So, as always, don’t believe everything you read and see online. I don’t have any relationships with these sites. I’m not leaking my looks to anyone, and I don’t support what these companies are doing.— Kim Kardashian West (@KimKardashian) February 19, 2019
But, a lot of people disagreed with Kim and said that the reason they support these brands because they’re a) broke and b) broke. Additionally, many said that Kim’s family constantly supports these brands. And, a lot of people did point out that Kim’s entire career relies on fashion influencers and follows.
You mean like @KylieJenner did countless times with smaller black owned businesses???— belladonna (@la_bellamarie) February 19, 2019
Not everyone can afford what you wear or what high-end designers create, Kimmy. Someone has to make clothes for us peasants to wear.— Kim Adams (@snwboardbetty) February 19, 2019
Love you Kim, but this can be said about your entire beauty range. Capitalizing on a trend is what pays the bills for many people and makes the world go round, you know this. 99% of the world (including your own audience) can’t afford the same luxury brands you love so much.— Mister Preda (@MisterPreda) February 19, 2019
Blood, sweat and tears? …okay, Kim.— lyndy zody (@lyndy_zody) February 19, 2019
Omg this @KylieJenner shade— matthew (@coldtofu) February 19, 2019
I’m a huge fan of yours ... and I do agree.... but it would be nice for some of these fashion designers to make affordable clothing for all... then it would rid the problem of these fake sellers. ❤️— Marcella2376 (@marcella2376) February 19, 2019
It’s understandable what you’re saying, but you should consider the fact that MAJORITY of your REAL LIFE FANS can’t afford to pay for the blood, sweat and tears of real high end designers. Be flattered that your fans look up to you enough to want to mimic your style. #BeHumble— Camille Ortiz (@Cameeki) February 19, 2019
Whats so wrong about other fashion companies mock a design so they can make it affordable for the majority of the population? Is it that you want to be the only one wearing something?— Melissa (@Momlife2325) February 19, 2019
Kim’s entire brand relays on her retaining “fashion influence” and people wanting to dress like her. Her fan base doesn’t have access to vintage couture so fashion nova is as good as it gets for many. ??♀️ I really don’t understand her anger.— Anya Jovita (@anyajovitaa) February 19, 2019
Regular people can't afford pants that cost $5,000. What you need to do is clear: relaunch the Starbury brand.— SportsPickle (@sportspickle) February 19, 2019