When it comes to fashion, it’s only a matter of time before inexpensive and cheap companies completely try and knock off expensive designs and merchandise. It’s been this way for years—it’s not a new concept. In fact, if you walk down Canal Street in New York City, it’s only 4 seconds before someone comes up to you asking if you want to see fake Louis Vuitton and Gucci bags in a shady back room.
Now, legally, fast fashion brands use celebrity looks and viral outfits to knock off with cheap, inexpensive material for low, low prices. Why? Because they know that girls on Instagram and women who idolize these celebrities will spend whatever it takes to get that very same, viral look. Fashion Nova, Pretty Little Thing, and others are the most popular sites on the market who love to rip off celeb looks—specifically, the Kardashians.
Recently, Kim Kardashian decided to speak out against these kinds of brands who continuously recreate designs from famous, hard-working designers in order to flip some quick cash. It all started with a dress she claimed her husband, Kanye West, had made for her—but, she had yet to wear it. She even captioned it saying:
P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off?
Going through old fitting pics & found this gold look that Kanye made for me for my Miami trip last summer (I went w the neon vibes instead) P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off? 😂 pic.twitter.com/MZiGLmC0yI
— Kim Kardashian (@KimKardashian) February 8, 2019
But, Misguided, another fashion site, already had the dress on the market less than a week later.
https://twitter.com/okruthiee/status/1093965190985629697
Kim decided it was time to speak out against sites like these—even though her sisters often do endorsement deals with these brands. For example, her little sister, Kylie Jenner, is well known for being posing on Instagram in Fashion Nova looks in order to make some cash. However, Kim went pretty deep in protesting their attitude towards designers.
It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.
— Kim Kardashian (@KimKardashian) February 19, 2019
I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.
— Kim Kardashian (@KimKardashian) February 19, 2019
Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site – but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.
— Kim Kardashian (@KimKardashian) February 19, 2019
Here’s the dress she was speaking about:
#Mugler pic.twitter.com/vj65wr20d7
— Kim Kardashian (@KimKardashian) February 18, 2019
After she wore the dress, it went up on Fashion Nova literally a day later.
https://twitter.com/FashionNova/status/1097687687232770048
This is a way to get people to sign up for their mailing list and make people believe there is some kind of relationship between me and this fashion site. There is not.
— Kim Kardashian (@KimKardashian) February 19, 2019
My relationships with designers are very important to me. It's taken me over a decade to build them and I have a huge amount of respect for the amount of work that they put into bringing their ideas to life.
— Kim Kardashian (@KimKardashian) February 19, 2019
I often plan for weeks, sometimes months, and even a year in advance, and I’m grateful for every fashion moment those designers and their dresses have helped me create.
— Kim Kardashian (@KimKardashian) February 19, 2019
So, as always, don’t believe everything you read and see online. I don’t have any relationships with these sites. I’m not leaking my looks to anyone, and I don’t support what these companies are doing.
— Kim Kardashian (@KimKardashian) February 19, 2019
But, a lot of people disagreed with Kim and said that the reason they support these brands because they’re a) broke and b) broke. Additionally, many said that Kim’s family constantly supports these brands. And, a lot of people did point out that Kim’s entire career relies on fashion influencers and follows.
https://twitter.com/la_bellamarie/status/1097905651165081603
https://twitter.com/snwboardbetty/status/1097904654082424832
https://twitter.com/MisterPreda/status/1097944656967544833
https://twitter.com/lyndy_zody/status/1097904324158603264
Omg this @KylieJenner shade
— matt (@coldtofu) February 19, 2019
https://twitter.com/marcella2376/status/1097904851214831616
https://twitter.com/Cameeki/status/1097915934222831617
https://twitter.com/Momlife2325/status/1097905316627431424
Kim’s entire brand relays on her retaining “fashion influence” and people wanting to dress like her. Her fan base doesn’t have access to vintage couture so fashion nova is as good as it gets for many. 🤷🏾♀️ I really don’t understand her anger.
— Anya Jovita | LA FASHION BLOGGER (@anyajovitaa) February 19, 2019
Regular people can't afford pants that cost $5,000. What you need to do is clear: relaunch the Starbury brand.
— The Pickle (@sportspickle) February 19, 2019