Calvin Klein on Tuesday proved their dedication to what they promised would be a new “digital-first” approach when they dropped photos of their new #MyCalvins campaign.
The theme of the campaign—”Our Now”—features the half-dressed likes of Kendall Jenner, Shawn Mendes, Noah Centineo, A$AP Rocky, and “embraces a coming-of-age concept evoking universal truths of curiosity, companionship, sexual exploration and the spirit of rebellion.”
https://www.instagram.com/p/BuESduSBW5C/?utm_source=ig_embed
It also evokes our thirstiest AND I MEAN THIRSTIEST selves, because the only thing better than Noah Centineo is Noah Centineo with no shirt on.
https://www.instagram.com/p/BuEftVcg264/?utm_source=ig_embed
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We’re arguing in the office over whether Noah Centineo would make a good Batman and/or Sexy Joker since the Armie rumor seems like fake news. PICTURE THIS IN GEORGE CLOONEY’S BAT SUIT. pic.twitter.com/BPemr54Pdc
— Michele Corriston (@mcorriston) February 19, 2019
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Noah Centineo for Calvin Klein. The tumblr tweeter snapped. pic.twitter.com/CmL092tD4K
— Ryan Schocket (@RyanSchocket) February 19, 2019
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me after seeing noah centineo and shawn mendes in the same calvin klein video: pic.twitter.com/SbCGMk8wk7
— ????? ????? ??????? (@Iegendemz) February 19, 2019
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I AM HERE FOR THIS NOAH CENTINEO CALVIN CAMPAIGN. pic.twitter.com/NnNMK8i0iN
— steviebac (@sassyandtrashy) February 19, 2019
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— sammm (@taymakeusadrink) February 19, 2019
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Okay @CalvinKlein you trying to put me into cardiac arrest with these new ads? First @ShawnMendes, now @noahcent. pic.twitter.com/lo8U8IRHxk
— Samantha (@samskiii) February 19, 2019
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NOAH CENTINEO IS A CALVIN KLEIN MODEL pic.twitter.com/7SyyNIsHoJ
— Karina Mercedes (@trauma__queen__) February 19, 2019
h/t BuzzFeed